Seymours Estate Agents
Seymours are a well established, renowned Surrey estate agents. While Seymours were obviously keen to maintain their brand awareness and promote their services they didn’t want to shy away from using their social media as a platform to highlight all the work that it does to support the local community, this, after all, is a core part of Seymours’ ethos.?
Highlighting Seymours’ community work served well for brand awareness and did wonders for audience engagement. One campaign of particular note is one we crafted for Seymours’ ‘Horsell Hero’ campaign. This campaign aimed to support the spread of love and kindness across Horsell village in response to the coronavirus pandemic. We initiated contact with local residents and asked them to nominate someone local who they believed had gone above and beyond to help and spread kindness during the lockdown. The three best-loved nominees received a hamper full of goodies. The result of this? Our campaign led to 72 nominations and over 3000 post engagements. This brought a lot of positive publicity to the Seymours brand and bolstered its public image at a time when the property market was taking its biggest hit in decades.
To help keep Seymours’ followers in the loop with goings-on in the company and the world of property we produced mail shots that were sent out to a physical and digital mailing list that we also worked hard to build upon. To promote Seymours as thought-leaders in their industry, we wrote weekly blogs so that we could be quick to the mark when reporting on changes to the market.
Being fast to respond to changing events is essential in the realm of digital marketing. For example, when, in response to the coronavirus pandemic, Stamp Duty was reduced, we were able to capitalise on the buzz by producing instant content in response to it. People came to know that for all things property, Seymours was the best place to go to learn more.?
As a business, Seymours is comprised of branches with a degree of independence, so our account managers had to work hard to coordinate activity that favoured the brand as a whole but also the individual parts that made it up. We decided it would be best for everyone to centralise Seymours and give it one presence on social media on Facebook, Instagram and Twitter, rather than having lots of individual pages for all of the respective branches. This clarity meant that we could control the messaging and also made the experience more consistent and easier to navigate.